GTM data resolution, reconstruction and unification

Our approach to data is forensic, not formulaic. Upside connects the dots across your go-to-market systems — email, call transcripts, CRM, marketing automation, and more — then organizes and enriches that data into a single, cohesive view. The result: a complete, contextual understanding of what happened, so you can see what actually worked.

Healing and Unifying

Upside looks through different systems to bring in and all the different sources of data in one place - from emails, call recording, campaign data, and beyond.

Account Explorer

Visual overview of touchpoints with a specific account over time.

The minimap visualizes account or buying group engagement momentum over time, with peak heights indicating relative engagement volume, overlaid with opportunities and new person engagements.Users can zoom in/out for detail and click any point to view touchpoints from that period.

Heal

Auto-Detected Buying Groups

Upside looks at emails and meetings before and during an opportunity to automatically detect contacts part of a buying committee not tagged in the CRM.

An image showing multiple records being merged
Unify

Persona Resolution

Upside brings different traces of the same person together from different systems and unifies them under one persona.

Enhance

Surfacing Buried Emails

Upside breaks down email chains and forwarded email threads into their components and surfaces buried emails as their own touchpoints.

Structure

Organize and Structure Data for Insights

Upside automatically detects a touchpoint's channel, team responsible, status, and whether a touchpoint was a bid (something your GTM team did) vs an engagement (something a customer did).