The expansion opportunity for Pied Piper's additional Sales IQ Standalone logins was driven by a sustained 9-month engagement cycle focused on Sales Performance Industry Trends and GTM Expansion needs. The key catalyst was a September 2, 2025 meeting where Manish Ghosh and VP Ebonee Lewis engaged with Ashley Novak to discuss the comprehensive gtm expansion proposal, occurring just 3 days before opportunity creation. This meeting, combined with procurement engagement from Clare Peckham requesting legal review on September 3, triggered the opportunity creation on September 5, 2025. The expansion was strategically timed to coincide with Pied Piper's April 2026 renewal and was reinforced by multiple webinar engagements on Sales Performance topics in July–August 2025, demonstrating clear business justification for additional logins to support global reporting requirements.

The new business opportunity for Apex Industrial Corp was driven by a direct product demo and sustained pre-sales web engagement. The critical catalyst was a March 18, 2026 demo session where Dana Reyes (Director of Revenue Operations) and Jordan Mills (VP Sales Operations) engaged with the Hooli platform, occurring just 7 days before opportunity creation. This demo was preceded by multiple targeted visits to Hooli's sales performance and GTM solution pages by procurement stakeholders in February and early March, indicating structured vendor evaluation activity. The opportunity was opened on March 25, 2026 with a 6-month sales cycle target, reflecting Apex Industrial Corp's need to address Sales Performance Industry Trends requirements for their 45,000-person global workforce ahead of the June 2026 go-live deadline.

Jenna Park (SDR) sent Marcus Webb a LinkedIn message about Sales Performance, to which Marcus responded positively: "I'm hearing more about Hooli. I'm open to talking." Marcus had pre-existing awareness of Hooli through peer companies Meridian Energy and Crestview Resources — during the March 26 demo he noted that "Linda at Crestview Resources has great things to say" and that he had "meant to reach out in Dec and time got away." Following the LinkedIn exchange, Jenna initiated an email and call sequence in January–February 2026. Marcus's first meaningful engagement was a discovery call with Jenna on February 6, followed by a second call on February 13 with deeper discussion. In parallel, Jenna engaged Alan Torres (General Manager, Revenue Operations) through three separate calls between January 30 and March 19, establishing multi-threaded engagement at the account. The opportunity was created on March 24, with a demo meeting with AE Rachel Stone on March 26. Marcus had received approximately 12 marketing campaign emails from Hooli between March and May 2025 (webinar invitations, newsletters, product launches), but none showed any engagement (all total_in_value=0), so their contribution to his awareness is uncertain. His stated awareness came from peer company references rather than marketing content.

Count and total amount of opportunities influenced by this campaign within the 90-day influence window (up to 90 days before opportunity created_date through close_date). Excludes any engagements from your own team.

Count of people who engaged with this campaign. Excludes any people from your own team.

Count and total amount of opportunities that progressed to a later stage after campaign engagement (within the 90-day influence window). Excludes any engagements from your own team.