Figure 12. Last touch on CRM data agrees with AI-detected multi-touch on only 38% of credit

The data most teams run on isn't even directionally right. An AI agent learning from it learns the wrong lessons. Figure 12 from The Untracked Half, Upside Research.

Figure 12 from The Untracked Half: Last touch on CRM data agrees with AI-detected multi-touch on only 38% of creditOpen Figure 12 in The Untracked HalfRead The Untracked Half as text, with every chart's numbers