We built the tool we always wished we had.
We’re a team of engineers who spent over a decade in B2B sales and marketing, struggling to make sense of the giant mess that is revenue attribution. After building internal tools to tackle the problem at companies like Branch, Outreach, and MuleSoft, we’re now on a mission to bring lasting clarity to every B2B revenue leader out there.
Better attribution. Smarter decisions. Stronger outcomes.
We believe great attribution is the foundation for smarter, faster go-to-market decisions—knowing what to do next to close a deal, where to invest the next dollar, and where to place your next hire. Our mission is to replace noise with clarity, and help every B2B team act with confidence.
Meet our investors
Meet our team.
We’ve scaled to $100M+ ARR and felt every data pain along the way. Now we’re solving it.
CEO & Marketing
Mada Seghete
Branch ($100M+ revenue) founder and CMO, Stanford MBA
Product
Alex Bauer
Branch early employee + Head of Product
Engineering
Jonas Bauer
Branch Principal Engineer, 7+ years dev experience
GTM & Ops
Dan Ahmadi
12+ years in B2B Demand Gen + SDR management