Upside for
GTM Apps

Turn the report you keep rebuilding into a tool your team actually uses

Every GTM team has a workflow stuck in a spreadsheet nobody trusts and a BI request that never ships. Describe what you need, build it on your unified Upside data, and share it with exactly the right people — no engineering sprint, no shadow IT, no BI backlog.

Build the tool no one else will build for you

You know the view your team needs — which campaign responders got worked, which accounts are at risk, who's been multi-threaded — but it's stuck behind a BI backlog or an engineering roadmap. Describe it in plain language and stand it up yourself as an interactive app on your live GTM data, the same afternoon the need came up. If you can describe the tool, you can ship the first version.

"Build a follow-up tracker for last week's webinar leads."
Webinar Follow-Up Tracker

142

Leads

88

Worked

VP Ops, AcmeFollowed up
Dir Eng, GlobexWaiting 9d
Head GTM, InitechFollowed up

Share it with exactly the right people — and no one else

These tools usually die in security review because they leak data into spreadsheets and screenshots. Here, what you build stays inside the platform your security team already approved. Roll it out org-wide, keep a sensitive view to leadership only, or give edit rights to just the people who maintain it. A personal experiment becomes a sanctioned team tool instead of shadow IT.

Who can viewOrganization ▾
Who can editSpecific people (3) ▾
Only the creator can change sharing

Hand it off without breaking it for the team

When more than one person owns a tool, every change risks breaking what everyone else depends on. Your team keeps using the approved version while someone iterates on the next one, so updates never surprise the people relying on it day to day. Every iteration is reviewed, not improvised.

1

Draft

v3 — you, now

2

Sealed

reviewed

3

Active

team sees v2

Trust it won't go stale

Exports go stale the moment you download them, and a tool nobody trusts is a tool nobody opens. Your apps read live from your continuously refreshed Upside data, so the tracker your team checks Monday morning reflects what actually happened Friday night — no manual refresh, no CSVs floating around.

Pipeline Health BoardLive · synced just now
SELECT stage, sum(amount)
FROM opportunities · via MiniApp SDK
export.csv3 days old
What Upside unlocks

What you get when shipping an internal tool takes an afternoon

1

Tools in days, not quarters

The internal app that used to mean a BI ticket, an engineering sprint, and a procurement cycle ships the same week it was suggested.

2

Compliance stays a checkbox, not a blocker

Apps stay inside the platform your security team already approved, published with org-scoped view and edit permissions instead of exported data floating around in spreadsheets.

3

Adoption, because it's exactly what the team asked for

Purpose-built beats general-purpose. An app shaped to your team's exact workflow, iterated as fast as the feedback comes in.

What our customers say

“What used to take 2-3 hours I can now do in a few clicks, and it's made me a smarter operations person than I've ever been in my career.”

Charlie Flanagan

Charlie Flanagan

Head of GTM Ops · Dscout

“We are like kids in a candy shop digging into accounts and opportunities.”

Wendy Werve

Wendy Werve

CMO · Comply

Questions? Answers.

Do we need engineers to build a mini-app?

No. Mini-apps are typically built by GTM operators using the Upside MCP with an AI agent. If you can describe the tool, you can build the first version of it.

Who can see or edit an app once it's published?

You decide per app. Apps default to private (creator-only) while you build, then you publish with independent view and edit permissions: the whole organization, admins only, or specific people. Everything stays inside your Upside workspace and follows your organization's authentication.

How do I update an app without breaking it for the team?

Versions move through draft, sealed, then active. The team keeps using the active version while you iterate on a draft, so nothing changes for them until you promote the next version.

What happens when the data changes?

Nothing breaks. Apps query Upside's continuously refreshed data with live SQL through the SDK rather than a frozen export, so they stay current without re-publishing.

Is this a replacement for our BI tool?

For a lot of one-team workflows, it is in practice: requests that would have waited in a BI backlog become apps the team ships themselves. Company-wide reporting can stay wherever it lives today.

Ship the internal tool your team asked for

See how teams build and publish mini-apps on their own GTM data in a 30-minute walkthrough.

Take the interactive tour →