Upside for

AEO (AI Engine Optimization) Measurement

Measure how your pipeline is impacted by AI

Detect when buyers use ChatGPT, Claude, Gemini, and Perplexity to find and evaluate you. Understand what they searched for, and connect that discovery to real pipeline and win rates.

AEO-Detected Opportunities

Opportunities where AI influence was detected in calls or communications

Account	Source	Stage	Amount	LLM	Themes	Self-reported query / UTM
Acme Support	mention	Demo	$58,400	Gemini	Vendor ComparisonTool Discovery	"Used Gemini to narrow down vendors with strong integration support..."
Pacific Grid	mention	Demo	$33,900	Gemini	Vendor Comparison	"Asked Gemini which platforms work well with our existing stack..."
Beacon Labs	mention	Business Validation	$79,920	ChatGPT	Integration ResearchCapability Matching	"Inputted our requirements into ChatGPT to identify the major players..."
Coast Retail	mention	Demo	$19,500	ChatGPT	Tool Discovery	"I just asked ChatGPT what the best WFM platform was..."
Atlas Ops	traffic	Commitment	$42,340	ChatGPT	Tool Discovery	utm_source=chatgpt.com · utm_medium=referral
Northwind	mention	Closed Won	$43,375	Generic AI	Integration Research	"Used AI to compare vendors on AppExchange before booking demos..."

Extract AI influence from unstructured data

Upside enables you to find when buyers mention using ChatGPT, Claude, Gemini, or Perplexity to find and evaluate you, across every sales call. In one customer study, 78% of AEO signal came from call mentions alone. That's conversation data your attribution tool was never designed to see.

AEO Discovery Method

See the buyers AI engines send you — even the ones your tags missed

When ChatGPT, Perplexity, or Gemini send a buyer to your site, that visit usually lands in 'direct' or 'unknown' and disappears. Upside recognizes AI-engine traffic for what it is and ties it to the deals it influenced, including months of history you never tagged, so you can finally see how much pipeline AI discovery is actually driving instead of just knowing it's happening.

LLM citation traffic · retroactive rules

ChatGPT

$420K· 312 sessions

ref=chat.openai.com · utm_source=chatgpt

Perplexity

$260K· 184 sessions

ref=perplexity.ai · utm_source=perplexity

Claude

$140K· 96 sessions

ref=claude.ai · custom redirect

Gemini

$60K· 41 sessions

ref=gemini.google.com

Rules apply retroactively to months of historical sessions. No forward-only tagging required.

Understand what buyers were searching for

It's not enough to know a buyer came from ChatGPT. Use Upside to extract the themes buyers were asking AI about: tool discovery, vendor comparison, integration research, pricing. Then focus content, messaging, and SEO+AEO investment on what actually drives decisions.

What buyers were searching for

% of AI-influenced opportunities · multiple themes per deal

Proof · Case study

Assembled discovered a +12 percentage point win rate increase on AEO-sourced opportunities using this exact analysis.

"As AI-driven discovery started to pick up, Upside helped us see it on the back end. Being able to actually track that was really exciting. I've been in marketing for 10+ years, and I've never been able to get a clear picture of the buyer journey before Upside."

Lindsey Marymont, Head of Demand Generation

Read Assembled case study →

What Upside unlocks

What you get when AEO is measurable

Know how AEO is driving pipeline and revenue

See the specific deals, dollar amounts, and win rates influenced by AI discovery. Not just clicks, not just mentions. Connect every AEO touchpoint to a real opportunity in your CRM.

Focus content on what customers actually ask AI

Use Upside to extract the themes buyers research through AI engines, then use that real search intent to prioritize content, messaging, and SEO+AEO investment.

Cohort AEO buyers and measure trends over time

Track the AEO-influenced cohort separately from other channels. Segment by discovery source, theme, or time window to spot trends you can only see when the data is cleanly grouped.

What our customers say

“The fact that Upside could work with imperfect data was the selling point. We knew our data wasn't clean. Getting all the Gong transcripts and everything else into a single milestone view. That was something I've never seen before.”

Lindsey Marymont

Head of Demand Generation · Assembled

“What used to take 2-3 hours I can now do in a few clicks, and it's made me a smarter operations person than I've ever been in my career.”

Charlie Flanagan

Head of GTM Ops · Dscout

Questions? Answers.

Visibility trackers report how often AI engines mention you. Upside connects AI-driven discovery to the deals it influenced: the opportunities, dollars, and win rates already in your CRM, so AEO becomes a measurable revenue channel instead of a mention count.

Typically within days of connecting your CRM, marketing automation system, and call recording platform. A pilot on 500+ opportunities is enough to establish statistical confidence, delivered in weeks rather than quarters.

Emails and email threads, call transcripts, meeting summaries, CRM notes, and form fills across your marketing automation system. If a buyer mentions AI discovery anywhere in your data, Upside can find and attribute it.

No. Upside's AEO detection works even when UTM hygiene is imperfect because the majority of AEO signal comes from call mentions, not traffic tags, the signal shows up in conversations first.

ChatGPT (including ChatGPT search), Claude, Gemini, Perplexity, and other major LLMs. New engines can be added via natural-language keyword configuration, with no engineering work required.

Yes, as long as there's structured or unstructured data in your systems that reveals it (and there usually is, so you can usually find a lot). When buyers describe their AI research on calls or in emails, use Upside to extract those themes and rank them by frequency and pipeline value. We can't pull data directly out of ChatGPT, but if the signal lives in your data, you can surface it.

See how AI engines are driving your pipeline

Book a 30-minute conversation to see how Upside would detect AEO influence in your own opportunity data.

Take the interactive tour →