Reconstruct the real reason you won or lost, from the deal, not the picklist
The one-word reason a rep picked from a dropdown isn't necessarily why the deal died. Use Upside to reconstruct the actual reason from the calls, emails, and threads: where momentum broke, the objection that never got answered, the moment a champion went quiet. Evidence-backed, per deal, not a one-word guess.
Stop guessing from anecdotes: see the patterns across every loss
One lost deal is a story; a hundred is a signal. Upside enables you to cluster your closed-lost across the whole book: recurring objections, pricing pushback, the stage where deals stall, the persona that kills momentum, ranked by how often they actually cost you revenue, so you fix the pattern instead of reacting to the last deal.
Build competitive intelligence from your own deals
You already know who you lose to, you just can't see the pattern. Query your data with the Upside MCP to surface which competitors show up, where they win and where they don't, the objections that come with each, and the conditions that actually flipped deals back your way.
Build win-loss views that end in action, not a slide deck
Most win-loss dies in a quarterly readout. Use Upside to route findings where they change outcomes: the messaging PMM should sharpen, the objection handling Sales needs, the gaps Product should hear, each with the deal count it's costing and the evidence attached, so the change actually gets prioritized.
Syndio used Upside to validate what was really driving its GTM motion, turning assumptions into evidence leadership could act on.
"It helped us validate that what we thought was true was actually true. We were just not seeing the impact of the ADR function like we needed to."
Amy Wellersdick, Director of Marketing Ops
Read Syndio case study →What you get when win-loss runs on evidence
A real reason behind every closed deal
Per-deal reasons reconstructed from the actual record (calls, emails, threads) instead of a one-word picklist a rep filled in on the way out the door.
Patterns you can act on, not anecdotes
Recurring objections, competitor displacement, and stage drop-off ranked across the whole book by how often they cost you revenue, so you fix the pattern instead of the last deal.
Findings that reach the people who can fix them
Every insight routed to PMM, Sales, or Product with the deal count attached, so win-loss ends in a change that ships, not a deck nobody opens.
What our customers say
“It helped us validate that what we thought was true was actually true. We were just not seeing the impact of the ADR function like we needed to.”
Amy Wellersdick
Director of Marketing Ops · Syndio
“What used to take 2-3 hours I can now do in a few clicks, and it's made me a smarter operations person than I've ever been in my career.”
Charlie Flanagan
Head of GTM Ops · Dscout
Questions? Answers.
Where does Upside get its data?
Does Upside replace our existing tools?
How quickly can we get value from Upside?
See why you really win and lose
See reconstructed deal reasons, loss patterns, and competitive scorecards on your own closed deals in a 30-minute walkthrough.