Follows every inbound contact and opportunity from the web channel that first found them (Organic Search, Google Ads, Reddit Ads, LinkedIn Ads, Referral / Partner, Direct, Email, Webinar / Events) through the channel that last touched them before pipeline. A People tab profiles the inbound audience by first- and last-touch channel; an Opportunities tab ties channels to pipeline and closed-won ARR — with first/last-touch doughnuts, a stacked pipeline-by-month chart, sortable type-aware filterable tables, and per-record and per-channel drill-downs.