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Marketing Strategy

Website Messaging Audit

A reusable skill that runs a full positioning audit on any company’s website — gap report, copy rewrites, on-brand HTML mockup, Figma spec, and a 90-day marketing strategy grounded in real funnel and customer-language data.

One skill. Four collaborative stages. URL-first.

You start by providing just your website URL. The skill auto-discovers your competitors, crawls the site, and returns a baseline summary — then asks one multiple-choice question at a time to confirm direction and optionally drop in messaging docs, sales decks, or call transcripts. Output: gap report, copy rewrites, on-brand HTML mockup, A/B/C variants, Figma spec, and a 90-day marketing strategy. Live data integrations (CRM, call recording, warehouse) are offered as an optional v2 upgrade at the end.

The Stack

  • Required MCPs
  • Helpful MCPs (Stages 1–3)
  • Optional v2 (Stage 4 data upgrade)
  • Models
    Opus 4.7
  • AI Harness
  • Output

The Pipeline

Sequential · 1 → 7 · click any step for detail
What you provide — URL-first; everything else is optional
  1. 01
  2. 02
  3. 03
  4. 04
  5. 05
  6. 06
  7. 07