Score every campaign on pipeline, not opens
Open rates and click counts don't tell you which campaigns earned their budget. Use Upside to give each campaign a scorecard that runs all the way down the funnel: members, qualified leads, opps created, opps that moved to a real stage, pipeline originated, and revenue won, so you can see what a program actually contributed instead of how many people opened an email.
Roll every channel up into one integrated campaign
Real campaigns run across email, events, paid, and content at once, but your MAP and CRM report each channel in its own silo. Upside enables you to roll those channels up into the integrated program they belong to, then drill into any single channel's contribution underneath it. You get the program-level number for planning and the channel-level detail for optimization, in the same view.
Compare programs side by side
Deciding where next quarter's budget goes means comparing programs fairly, not reading six different dashboards. Use Upside to put every campaign in one comparison: pipeline per program, cost efficiency, and how far each one pushed deals, so the strongest programs are obvious and the underperformers have nowhere to hide.
Keep, optimize, or stop, from two years of evidence
Most teams cut campaigns on a hunch the week budgets are due. Build a mini-app on the Upside MCP to run a multi-year retrospective on every campaign and get a verdict for each (keep, optimize, or stop) based on real engagement and the pipeline it influenced afterward, not the activity it generated in the moment. A defensible answer you can take into the budget conversation.
Assembled found events drove ~20x more pipeline per opportunity than other sources such as paid, the kind of gap that only shows up when every program is measured the same way.
"The challenge we were trying to solve was essentially annual planning, getting a good sense of where our pipeline was coming from, where to double down as we were thinking about budget allocation for the year ahead."
Lindsey Marymont, Head of Demand Generation
Read Assembled case study →What you get when campaign performance is measurable
Allocate budget on contribution, not opens
Move spend toward the programs that actually originate and accelerate pipeline. The kind of reallocation you can only justify when every campaign is scored the same way, all the way to revenue.
See the integrated campaign, not the channel silos
Stop stitching email, events, paid, and content together by hand. Each program rolls up into one number, with the channel detail still underneath when you need to optimize.
Make the keep/optimize/stop call with confidence
Cut and double down based on a multi-year view of what each campaign influenced, instead of guessing the week the budget is due.
What our customers say
“I had the data to make the case: double down on events. We could see the impact these conversations were having on our bottom line and made the case to invest more.”
Lindsey Marymont
Head of Demand Generation · Assembled
“This level of granularity was simply not feasible before. We can compare, like, do we have better luck in New York vs. Minneapolis. Is it worth going back to Minneapolis next year?”
Charlie Flanagan
Head of GTM Ops · Dscout
Questions? Answers.
How is this different from our marketing automation's campaign reports?
What if our campaign membership is messy or incomplete?
Stop guessing which campaigns to cut
See your real campaign performance on your own data in a 30-minute walkthrough.