Find website-ready quotes in your own calls
The best proof you have is already sitting in your meeting transcripts, you just can't find it. Use Upside to surface website-ready customer quotes straight from your calls: the line where a customer described the problem in their own words, the moment they named the result. Approved language, attributed to the right person, without combing through hours of recordings.
See which content actually influences pipeline
Page views and downloads can't fully tell you whether a piece helped close anything. Upside enables you to tie content to the deals it touched: which assets show up in opportunities that progress, which pages get shared inside the buying group, which content recurs in won deals versus lost ones, so you can rank your library by influence on pipeline, not traffic.
Know what to write next, from what's worked
Your content calendar shouldn't be built on opinion. Use Upside to find the questions buyers keep raising on calls that you have no page for yet, and to benchmark new ideas against how similar assets actually performed. You write the next piece because the demand and the precedent are both already in your data.
Turn an approved brief into a first draft
Once you know what to write, every asset still starts from a blank page. Use the Upside MCP and Deep Research Agents to turn a brief into a first draft of a case study, landing page, or sales one-pager: it pulls the real customer quotes, proof points, and competitive framing from your calls and pipeline, then assembles them into the structure you specified, so your team edits and ships instead of writing from scratch.
Assembled used the Upside MCP to uncover issues they didn't even know existed, the same approach surfaces the content gaps hiding in your customer conversations.
"Things that used to take me hours to pull, I'm getting them in Upside in minutes. Instead of having to pick what questions to ask based on how long it will take to get a verifiable answer, with a quick MCP search, I'm uncovering issues I didn't even know existed."
Lindsey Marymont, Head of Demand Generation
Read Assembled case study →What you get when content is measurable
Proof on demand, in your customers' words
Pull website-ready quotes and case-study material from real calls in minutes, instead of scheduling interviews and waiting on approvals.
A content library ranked by influence
Know which assets actually help deals progress, so you can retire what nobody uses and double down on what closes.
A calendar built on demand, not opinion
Write the pages buyers are already asking for, prioritized by real customer voice and the past performance of similar content.
What our customers say
“I've been in marketing for 10+ years, and I've never been able to get a clear picture of the buyer journey before Upside.”
Lindsey Marymont
Head of Demand Generation · Assembled
“What used to take 2-3 hours I can now do in a few clicks, and it's made me a smarter operations person than I've ever been in my career.”
Charlie Flanagan
Head of GTM Ops · Dscout
Questions? Answers.
How does Upside find quotes in our calls?
How can Upside tell which content influenced a deal?
Do we need clean UTM tagging or a perfect CMS setup first?
Write the content your pipeline is asking for
See content performance and customer-voice topics on your own data in a 30-minute walkthrough.