Point demand at the accounts already in-market
Surface the buying signals hiding in your calls, inbound, and product usage, so you build pipeline against accounts showing real intent instead of spraying the whole list. Know who's in-market, what they care about, and where to focus next.
In-market accounts · ranked on your signal
Pricing on 2 calls · repeat site visits
Champion re-engaged · demo requested
Usage up 40% · exec added
Inbound + competitor mention
Point demand at accounts already showing intent — not the whole list.
Find the accounts already showing intent
The best pipeline is hiding in signals you already have: a competitor named on a call, a pricing page viewed three times, a champion who just changed jobs. Use Upside to pull those buying signals together across sources and rank accounts by how in-market they actually are, so your team works the ones ready to move first.
In-market · ranked on your signal
Vertex Health
Competitor named on 3 calls
Lumen Retail
Pricing page ×4 · champion returned
Atlas Freight
Usage spike + inbound demo
Beacon Labs
Two repeat visitors, same account
Know what each account actually cares about
A hot account is useless if the outreach is generic. Upside enables you to see the themes an account keeps raising (the problem they described, the competitor they're comparing, the outcome they need), so the first touch lands on what they care about instead of a templated sequence.
What this account keeps raising
Vertex Health
The first touch lands on this, not a templated sequence.
Turn inbound into pipeline, not a lead pile
Most inbound dies in a routing rule. Use Upside to explore inbound the way it really behaves (which leads sit inside accounts already showing intent, which repeat visitors your forms never captured), so SDRs spend their day on the inbound that's actually close to buying, not the top of an unsorted list.
Inbound this week · routed on intent
+7 repeat visitors recovered
Same accounts, never captured by a form. Now routed to a rep.
Build the target list on evidence, refresh it on demand
Target lists go stale the day they're built. Build a miniapp on the Upside MCP that rebuilds the in-market list from live signal whenever you need it, so the accounts your team works this week reflect the intent showing up this week, not a list someone exported last quarter.
Target list · from live signal
Updated 2m agoReflects the intent showing up this week, not last quarter's export.
See it in action
A working miniapp on representative data, embedded right here. Scroll it, click through it, then open the full example.
“Things that used to take me hours to pull, I'm getting them in Upside in minutes. Instead of picking questions based on how long the answer takes, with a quick MCP search I'm uncovering issues I didn't even know existed.”
What you get when demand runs on real intent
What Upside unlocks
Reps and SDRs spend their time on accounts showing real buying signal, instead of working an alphabetized list from the top down.
Every touch is grounded in the themes an account is actually raising, so the first message earns a reply instead of a delete.
The in-market list rebuilds from live signal on demand, so demand generation is always pointed at where the intent actually is.
“It helped us validate that what we thought was true was actually true. We were just not seeing the impact of the ADR function like we needed to.”
“We are like kids in a candy shop digging into accounts and opportunities.”
Related use cases
Once you know which accounts are in-market, measure how far the program moves them and coordinate marketing and sales on one account view.
Hand in-market accounts to reps with the context and next best move already attached.
Ask which accounts are showing intent this week in plain language and get an evidence-backed answer.
Feed the forecast with pipeline built against accounts that actually intend to buy.
Frequently asked questions
Do we need a third-party intent data subscription for this?
No. Upside ranks accounts on the first-party signal you already own (calls, inbound, product usage), so you can verify why an account is flagged instead of trusting an anonymized surge score. Third-party signal can layer on top, but it isn't required.
How does this reach reps day to day?
Build a miniapp on the Upside MCP that rebuilds the in-market list from live signal, or ask directly in the AI tool your team already uses. Either way, reps get a ranked list with the reason each account made it, not a raw export.
Build pipeline against real intent
See your in-market accounts ranked on your own signal in a 30-minute walkthrough.