WebinarsOn demand
How Exa and Comply Improved the ROI of their Paid Spend with Upside
September 10, 202610:00 AM PTOn demand
See how Exa and Comply use Upside to better understand paid campaign performance, uncover what's actually driving pipeline, and make smarter decisions about where to spend. We'll walk through real examples of how their teams turned fragmented campaign data into miniapps for clearer insights and stronger ROI.
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What you'll learn
01
How a paid lead travels from MQL to opportunity, and why that is the strictest of three paid-sourced signals
02
Spend efficiency: spotting degradation as investment climbs, and finding the real threshold before spend turns wasteful
03
Which segments respond to which search terms, including why smaller prospects look up the same things enterprise buyers do
04
Carrying UTMs across Upside, HubSpot and Salesforce so paid keeps credit when someone converts elsewhere on the site
05
Building the miniapp: short prompts, an incremental build rather than one big spec, and asking the data for receipts instead of summaries
