The GTM Engineer Community: jobs, events, peers

The data layer for the age of agentic GTM.

Upside reconstructs what actually happened in every account, then makes that record available to your team, your AI agents, and the apps you ship.

Explore the platform →
Why now

Get your GTM data ready for AI.

Point AI at your CRM today and it answers with total confidence over data that was never complete, missing the moments that actually moved each deal.

Prime Analytics
2021–’24Webinar programLogged
2022–’25SDR outreachLogged
2024Stakeholder in an email threadFound in email
Feb ’26Peer referral via GoodyearFound in call
ongoingBrand awarenessInferred
Jan ’26Demo requestLogged
Logged in the CRMRecovered from email & callsInferred influence
The foundation

Know what actually happened.

A forensically reconstructed knowledge graph of what actually happened in your accounts. Upside resolves every signal into one connected model: accounts, people, deals, and the touchpoints between them.

Powered by
Data FoundationOne clean, connected record of every account, deal, and interaction.
DashboardExplorers and report cards that answer leadership’s questions, no SQL.
GenesisComing SoonNext-gen: signals extracted from unstructured data and encoded as a knowledge graph, so AI reasons over your business instead of just querying it.
SalesforceHubSpotGongEmailWeb
A sales rep will say, ‘the deal came in this way.’ We go in and say, ‘actually, they pinballed their way through.’ No two journeys are the same. It’s like a snowflake.
Wendy Werve, CMO, Comply
Analyst-quality insight

Answers that used to be impossible.

Analyst-quality insights for questions that were never practical to answer, run across every account at once and returned as structured, cited data instead of one essay at a time.

240 closed deals
“Why did we win or lose, and what would have changed it?”
240 records★ 2 AI fields
AccountOutcome★ Primary driver★ What would change it
Prime AnalyticsWonPeer referralEarlier exec intro
NorthwindLostNo championMulti-thread sooner
GoodyearWonWebinar seriesFaster follow-up
FlowlogicWon…analyzing…
+ 236 morerunning in parallel…
I’ve been in marketing for 10+ years, and I’ve never been able to get a clear picture of the buyer journey. But with Upside, we are able to see a complete milestone analysis with data pulled from Gong we wouldn’t ever be able to see in Salesforce.
Lindsey Marymont, Head of Demand Generation, Assembled
AI you can trust

Make AI correct about your business.

Point the AI tools your team already uses at the healed record, and keep every agent grounded in your definitions, your pipeline, and how your business actually works.

ClaudeCursorChatGPTUpside Agent
Why did the Prime Analytics deal close?
upside.query · deal record + touchpoints
A peer referral recovered from a call, plus a five-year webinar relationship, moved it. Radiant kept “pipeline” on your fiscal calendar.
The first time I found a huge use case for AI for me. I can query it thinking the way I think.
Carl Gunlefinger, Sr. Marketing Ops, Comply
Build on it

Build the GTM tools you used to buy.

Custom GTM tools your operators build themselves, because the people closest to the problem understand it best. The reports, trackers, and internal apps you used to buy as point tools or wait on engineering for, your team now builds on Upside, wired to live data, in an afternoon.

“Build me a dashboard of Q2 pipeline by real source, using Upside.”
Pipeline by source · Q2live data
WebinarReferralContentSDREmail
We had this idea on Tuesday. I had a draft done Wednesday and built it out fully for 99 accounts on Thursday.
Matt Grebow, ServiceTitan
Enterprise-ready by default

Designed with your security review in mind.

Everything the security review will ask about, answered up front. Upside works with your most sensitive GTM data, so the controls your security team will ask about are already in place.

SOC 2 Type IIEncrypted at every layerEnterprise SSO & SCIMYour data never trains AIGDPRCSA STAR
See security and trust →
On the roadmap
MithrilComing SoonEnterprise permissions that let you take Upside org-wide with confidence.
✓SOC 2 Type II, with a public Trust Center
✓Encrypted in transit and at rest
✓Enterprise SSO and SCIM, any SAML or OIDC provider
✓Your data stays yours, not used to train models
✓Sub-processor list + data residency
Onboarding

Live in a day, not a quarter.

No setup project, no data cleanup. Your team is working with real answers the next day.

Day 0
Connect your sources
1 to 3 OAuth clicks. No field mapping.
→
Data syncs in
hours↔ varies by sourcedays
Sources stream in and resolve. Some, like Marketo, pull slower, so this window flexes.
→
Then
Access + walkthrough
The team gets a tour of their own data, not a demo org.

Go deeper, your way in.

Explore by platform surface, or by the job you’re trying to get done.

By product

Data FoundationOne clean, connected record of every account, deal, and interaction.Data Foundation
DashboardExplorers and report cards that answer leadership’s questions, no SQL.Dashboard
MCP & MiniappsQuery from your AI tools, and ship live apps to the team.MCP · Miniapps
Deep ResearchAnalyst-quality answers across a whole cohort of accounts or deals at once.Deep Research
PipedashAI-powered multi-touch attribution, with cited evidence behind every dollar.Pipedash
Insight EngineeringGTM engineering on tap: analysts build your surface.Insight Engineering
See the full platform →
Case Studies

How teams are winning with Upside.

Real outcomes from GTM teams that turned messy data into compounding pipeline.

How Cresta turned messy enterprise deal cycles, persona-level churn analysis, and AE messaging adherence into the engine of every Quarterly Business Review with Upside.

Voices from the public

Operators talk. We listen.

Real mentions from GTM leaders.

Build your GTM on data you can trust.

Book a demo and see what your team can build, automate, and finally answer once your GTM data is something you trust.

Explore the platform →