Upside unifies Salesforce, Marketo, Gong, email, and calendar into one clean foundation, and the Upside MCP is how the agents, mini-apps, and workflows you ship read from it. Bring your own playbook. The data is already healed.
Use cases
Each tile opens the full pillar page with how-it-works, customer proof, and the data behind the use case.
Ask anything about your GTM data in the AI tool you already use.
Build interactive dashboards. Publish them to exactly the right people.
Know the next play for every account.
Attribution modeled the way your business works.
Measure how AI engines drive your pipeline.
What you get
Identity resolution, buying-group detection, email-chain reconstruction, and custom channels are done. The clean foundation your agents and mini-apps depend on is already healed, no ETL sprint required.
The Upside MCP exposes the unified GTM data layer to Claude, Cursor, or any MCP client. Marketers build their own analyses; engineers ship production agents fast, on data they did not have to clean first.
Every output, dossier, win-back kit, agent run, and board recap traces back to specific touchpoints, calls, and emails. Auditable end to end, the way builders need it.
User map
Each role linked to its primary use case. Click any with an arrow to open the pillar page.
Owns pipeline, meetings, and speed-to-lead. Builds outbound and sales-enablement mini-apps on Upside's account, conversation, and buying-group data.
Sits in marketing. Ships agents and workflows for demand, lifecycle, AEO, content, and brand visibility in LLMs, using the conversation and channel data Upside already unifies.
RevOps absorbing GTME traits. Builds enrichment, attribution, and forecasting workflows on the unified data layer instead of a brittle ETL stack.
Owns the agent platform itself: guardrails, permissions, MCP integrations, and context engineering. The Upside MCP is the GTM data source agents read from.
Software engineer inside GTM. Ships production code around activation, experimentation, and conversion infrastructure on Upside's milestone and engagement data.
First commercial hire at an AI-native startup. Stands up the full GTM motion, outbound, lifecycle, and first revenue agents, with Upside as the measurement layer underneath.
Embedded operator or boutique consultancy. Drops into GTM teams, stands up the clean data foundation via Upside, builds the agents and mini-apps, then hands off something the team can run.
Senior commercial systems leader. Owns the GTM AI Center of Excellence: strategy, governance, and the agent platform standards every team builds against.
Other teams