Join Mada Seghete, CEO at Upside and Ethan Smith, AEO expert and CEO of Graphite for a conversation on the unconventional playbook Graphite used to build a fully inbound pipeline—and how they measured what mattered along the way. The result: $15M in revenue with no outbound or paid marketing.

We’ll cover real examples on these topics:

• How to build real relationships with B2B influencers
• AEO and writing genuinely useful content
• Events + swag: what works when you do it differently
• Reddit: where it fits, and how to use it well
• Using AI to capture and measure signals that don’t show up in standard attribution